The One And The Only- George Costanza

He is an architect who lives with his parents.
He eats snickers with his fork, because that’s so classy.
He is that type of person who makes you crazy, but probably does the same to himself.
He gets upset really fast so it is better not to confront him, unless you have enough time for his speech. If so, you will find yourself pulled to conversation you don’t want to participate in. It all starts like normal talk, but when opposed opinion towards his is expressed the yelling instantly sets in.
He can’t control himself when you don’t agree with him. But then, if you shared the same point of view, maybe exactly that would bother him. Obsessing with other people’s actions is the way he operates-analyzing is his favorite tool. You don’t even need to hear him, but just look at him to know he is that ever complaining guy. He enjoys triviality what his questions represent the best, but how he emphasizes his words you may get an impression of importance. And how wrong you would be.
He just gives too much attention to what others consider meaningless.
You never know when he is going to lose it, but you do know that it is not wise to be around when it happens. He is a true philosopher, but although he asks, he thinks he already knows.
Unpredictable he surely is. One, but scared to say not the only- it is all about George Costanza

This Is Not Just Another Ad

What makes a good commercial is a question that popped to my mind today.

While preparing creative samples for admissions to an ad school, I was gaining inspiration from watching Super Bowl commercials.

I was amazed how many good ideas were showing on TV in that football period of time. Every time I watched a commercial that broadcasted on Super Bowl, I felt some strong emotion – whether happiness, sadness, anticipation or fear.

However, I mostly liked those which inspired me in some way – to start doing something new or to change thoughts about some matter. Commercials seen at Super Bowl are expensive, millions and millions of people see them and they have a big impact. I always wanted to make that type of commercials 🙂

But they are only a small portion of advertising- the best part of it. Every copywriter or art director would feel extremely proud if his creativity could be shown during that popular event.

At ad school, we had one class for which we had to search for terrible ads and explain why we think they are terrible. Then, I realised that most commercials were (using euphemism)- not quite good.

On one hand, I know what makes a bad commercials- they are boring! Not innovative, they don´t show the benefit of a product or a service. They don´t provoke emotions.

On the other hand, good commercials inspire you and make you to actually purchase that fragrance, bag, shoes or car.

Still, many public notices to sale heavily rely on stereotypes like men and bear or pretty woman and cars. Advertisers often stay in their comfort zones be it because the company which ordered a commercial wants to stick to the safe ground or because of the lack of inspiration of creative team.

Good commercials should be informative, witty, fun, they should provoke anticipation and in the end- they should make you take an action.

To put it in another words- they should make you ready, set, buy 🙂

Or you can just watch them. That works too. If it´s Super Bowl.